Case Studies 2017
In 2017 I conducted several case studies on commercial growth strategy & recommendations. These included a professional network organisation that was in need to improve member retention and further grow marketshare within the Dutch market. Another one was a renown catering company that wanted reposition itself back to where it once was swimming in a […]
Strategic Mediation – 2017
For the Holland Yachting Group I conducted a strategic session with their Sales & Marketing team to find more alignment between the commercial developments of the association’s export program and related yearly financial contribution in relation year over year member retention trends. https://www.hollandyachtinggroup.com