Case Studies 2017

Case Studies 2017

In 2017 I  conducted several case studies on commercial growth strategy & recommendations.  These included a professional network organisation that was in need to improve member retention and further grow marketshare within the Dutch market. Another one was a renown catering company that wanted reposition itself back to where it once was swimming in a […]

Strategic Mediation – 2017

Strategic Mediation – 2017

For the Holland Yachting Group I conducted a strategic session with their Sales & Marketing team to find more alignment between the commercial developments of the association’s export program and related yearly financial contribution in relation  year over year member retention trends. https://www.hollandyachtinggroup.com            

Launch Commercial Powerhouse – 2013

Launch Commercial Powerhouse – 2013

This was my first direct assignment after joining NH Hotel Group in 2013. Project leader in the design and implementation of the corporate guidelines, for Meeting & Events sales for the company.   In a nutshell, moving from scattered decentralised and inconsistent independent offices to a fully centralised set up in key cities per business […]

International product launch – Croatia, 2012

International product launch – Croatia, 2012

The owners of OT Design, a Dutch interior design company with production facilities in Indonesia, voiced the ambition to enter the international hospitality market and ask me to join the organisation  to create the new commercial proposition and lead the business development team. In short, I made the strategic decision not to position ourselves an interior […]

Hotel repositioning – 2010

Hotel repositioning – 2010

In my position as hotel manager, from A-Z coordination of an extensive public area renovation including the design and roll out of a new F&B concept called “V” The challenge with these type of projects is ensure the predefined planning of construction works while keeping the hotel operational, minimising negative impact on the guest experience. Below […]

Olympics Hotel Contracting – London, 2010

Olympics Hotel Contracting – London, 2010

In 2010, London’s largest hotel to date with more than 1000 rooms, Park Plaza Westminster Bridge,  was under construction planned to be opened right before the 2012 Olympic games. Besides this monster of a hotel, the company also operated three other hotels on the North and Southbank within the city center, adding to a combined […]

Six Sigma certification – China, 2007

Six Sigma certification – China, 2007

During my years at Starwood Hotels & Resorts I became familiar with the change management through the principles of Six Sigma and Lean.  Growing interest in the methodology and its functional skills, I was involved in various operational improvement projects throughout the seven years with the company. In 2007 I achieved my Green Belt certification […]

Royal Conference Centre opening – Saudi Arabia, 2005

Royal Conference Centre opening – Saudi Arabia, 2005

How often do you get the chance to work inside a Royal Palace in the Middle East? Being part of the operational project team in charge of opening King Abdul Aziz Royal Conference Centre truly was a once in a lifetime work experience. Together with seven other members from the Dutch Starwood properties we were […]